The authoritative record of NPR’s programming is the audio record.I had the worst burn of my life tonight from a scorpion pepper sauce that I've totally had in my eyes several other times because I've been using this sauce for years as it's a Trinidadian sauce that my dad brings back for me. This text may not be in its final form and may be updated or revised in the future. NPR transcripts are created on a rush deadline by an NPR contractor. Visit our website terms of use and permissions pages at for further information. KELLY: Gustavo Arellano - he's a columnist at the Los Angeles Times.Ĭopyright © 2021 NPR. KELLY: Well - and again, we'll await the review of all that and where it all lands. It just seems that he didn't really invent Flamin' Hot Cheetos.

He did go from janitor to, you know, vice president at Frito-Lay. And the interesting thing is the story of Montanez is absolutely true. The fact that - it's such a powerful tale that Eva Longoria is going to direct a film based on Richard Montanez's life. Again, a janitor who was able to rise to become a big cheese, if you will, at Frito-Lay - that's an amazing story, and people just love it. But it gets to another point that you raise in your column, which is the deep desire of Mexican Americans to have a hero who looks like them and that that also plays into some of the anger and backlash here. I mean, there are conflicting accounts here. KELLY: And I want to just stress that there are investigations under way, including - I mentioned NPR's own review of our reporting. And so I mentioned some examples from my book as well. And so I also put in my book that, look Mexicans can also take credit for stuff just like white folks can. In this case - and again, I originally believed Montanez in 'Taco USA.' After seeing Sam's story, I was convinced about that. As the author of 'Taco USA,' I've seen this troupe happen multiple times, where you have someone claim this ingenuity in creating this Mexican food product that would go on to become mainstream and popular, but historically, it's been white people taking the credit for a Mexican invention. I would be upset, frankly.īut I am anchored by history. Here's a white reporter, a big publication, the LA Times, telling the world this guy who has become a - you know, a folk legend in the Latino community, especially with Mexicans, actually, his tale wasn't true. Explain what's going on here.ĪRELLANO: I was also surprised by the backlash, although I expected it. KELLY: Now, I mentioned there's been backlash, a lot of backlash, a lot of people angry with the LA Times and with Sam Dean, who, I should mention, is white. I just know my story the way I told it, and just leave it up to that. And, you know, ever since, he's now talking to anyone else, you know, saying, no, you know, I am the inventor.

KELLY: What is Montanez saying in response?ĪRELLANO: Well, he would not talk to Sam at the Times because, again, I think he was shocked that someone would actually question his version of the story. And they told Sam Dean then that at the end of everything, the fact that - the idea that Richard Montanez was the sole inventor of Flamin' Hot Cheetos is - their words - quote, 'an urban legend.' Frito-Lay then launched its own investigation in 2018, internal investigation - again, you know, talking to their own folks. And to the - and this is not something that just people are just, you know, talking to talk.

You yourself told his invention story in your book, which was titled 'Taco USA.' What new information did the LA Times, your colleague at the LA Times, Sam Dean, uncover when he started reporting?ĪRELLANO: Well, Sam starts interviewing people from that era at Frito-Lay, and they tell him a completely different story, that actually, it was started in the Midwest. They are doing a review of that story now. I should mention first that NPR's own Planet Money had reported on this, had reported that Montanez invented the chip. LA Times columnist Gustavo Arellano wrote about that this week and joins me now. The debunking of his claim to fame has caused pain and backlash, particularly among the Latino community. According to Frito-Lay, Richard Montanez did not invent hot Cheetos. But a recent Los Angeles Times investigation has poked holes in that tale. He was a success story in a mostly white corporate world. Well, he pitched the idea to execs, Flamin' Hot Cheetos were born, and the janitor rose through the ranks. A Mexican American janitor working at a Frito-Lay factory in California in the late 1980s had an idea for a new chip flavor - neon orange-dusted Cheetos, but spicy. It was a pull-yourself-up-by-your-bootstraps story made for Hollywood.

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